Service - Data, Martech & Growth

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We facilitate the orchestration of the technology and operations ecosystem for marketing and media.

We work based on your reality, using data to shape our perspective and recommendations.

The journey is guided by your ultimate goal.

In data we trust.

WHAT DOES THIS MEAN IN PRACTICE?

We use a set of tools to analyze and recommend the best solution.

We don't see beauty in complexity; we communicate in a simple and clear manner.

Step 1:

Initial Assessment

Creating a clear picture of the current company's situation is essential to develop the appropriate journey to reach the desired objective.

MATURITY LEVEL

Assessment of the maturity level of your Martech operation (data culture)

DEMANDS MAP

A map crossing current technology and marketing demands

DATA AVAILABILITY

Creation of a simplified view of the available data catalog for operations

BENCHMARK

Interviews with industry organizations for the purpose of comparison and insights

Step 2:

Recomendação

We combine the results from Step 1 with information that guides us towards the marketing team's priorities. The aim of this step is to create an action plan that blends business ambitions with technology needs to support the initiatives.

STRATEGIC PLAN

We use collaborative work dynamics with internal teams to develop a portfolio view with the initiative map that aligns with business objectives.

MARTECH STACK SELECTION

We suggest and select the tools/services needed to build the Martech stack, using evaluation methods with clear and unbiased criteria.

Step 3:

Implementação

In this step, we work on crafting the project execution plan, documentation, and recommendations for the staff required to set up and maintain the related initiatives.

This process can be developed alongside internal teams or through the hiring of external partners. The company's culture guides the decision-making in this regard.

TEAM RECOMMENDATION

In collaboration with internal teams and/or technology partners, we develop the required structural study to implement the initiatives, focusing on the health of setup and ongoing maintenance stages.

PROJECT/PORTFOLIO MANAGEMENT

Moving towards a partnership in initiative development, we focus on creating the necessary documentation to build processes and review current operations. We provide support in executing prioritized projects.

How can Locus assist you?

Get in touch

Where are we?

Recife, Pernambuco, Brasil

São Paulo, São Paulo, Brasil

Porto, Portugal

Email:

contact@locus.software

pHONE:

+55 (81) 99493-9493

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